Amazing Ways to Promote Your Business on Facebook for Free

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Facebook Marketing Tips

Here are some tips that will help you get involved in Facebook marketing and exploit Facebook to reach new customers, promote your business and drive traffic to your website.

Put Together a Killer Profile Page

Create a profile page that will look attractive to your customers or business contacts. It doesn't necessarily have to be professionally designed, but simple and effective. You should provide enough information to pique the interest of your target market, and your profile page should be created with this goal in mind.   

Add Your Business Contacts

Many business owners, professionals and entrepreneurs already have a Facebook account. Invite your business contacts and customers to add you as their "friend" and invite those who do not have an account yet to get their own. This way, you can build a Facebook community around your business.

Start a Group

Another great way to create a Facebook network around your company is to use the site's Groups feature to network with your business contacts. This feature also allows you to reach your target market as you join existing groups or create one just for your business.

Buy Ad Space

This requires a small investment, but it is still a lot more affordable than traditional advertising methods. Facebook provides you with the tools to create your ad and target it to a specific age group, gender and location. It even gives you the choice to pay per click (CPC) or impression (CPM). Finally, you have the ability to track your ad's performance.

Post in Facebook Marketplace

You can promote and sell your products in the Facebook Marketplace for free.

Promote Your Blog

If you have a personal company or business blog, you can easily import it into your Facebook notes. Each of your blog postings will then appear in your news feed and that of your contacts. This is a fantastic way to keep your business contacts up to date with your blog.

Advertise an Event

Facebook has developed a free application called Facebook Events, which allows you to promote meetings, conferences, marketing events you may be hosting, product launches and your company's achievements.

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Marketing Online

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    Start a Web presence. Harness the power of the Internet to draw attention to your business. The Web is full of free outlets that can potentially reach hundreds of thousands of consumers. Set up a business email and make sure you have at least one logo that you can use consistently in your icons before you get started.

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    Use Twitter. Setting up a Twitter account is free, and it allows you to interact with customers on an immediate and personal level. Nab a handle that's as close to your business' name as possible and tether your business email to the account. Use your logo as your avatar. Follow current customers, family members, friends and other businesses you admire or whose products your business uses. Promote your business in your tweets, but keep it fun, too - host giveaways or give shout outs to loyal customers. Give people a reason to follow your business. See Twitter for Business for more information.
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    Create a Facebook page. Setting up a business page on Facebook is free, and allows you to interact with your customers and other businesses. Host giveaways limited to people who "like" your profile or share one of your posts, and offer special Facebook-only deals via messages to customers who follow your activity. Many businesses forgo creating their own website and simply list their Facebook pages as their business sites. See Facebook for Business for more information.
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    Get on Yelp. Yelp is a website where consumers can review and recommend businesses. You can use your Yelp page to post information and special offers, as well as to gauge how well you're serving your customers. Some business owners respond to bad reviews on Yelp by contacting the Yelp user directly or posting a reply offering to remedy the situation - this allows you to let potential customers know you take their concerns seriously. Learn more at Yelp for Business Owners.
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    Build your Google Places listing. List your business on Google Places so that it will pop up on Google Maps searches, and so people can share reviews and rate your business. Make sure you have a Gmail account specific to your business, then start here. Yahoo! Local hosts a similar service.
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    Have a signature. On every email you send out for your business, have a small 3-4 line signature at the bottom (add this in Settings). Include links to your business' website, Facebook page, Twitter account or whatever other online presence you have.

Using the Media

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    Get media coverage. Did you just open your business? Are you supporting a charity drive around the holiday season? Did you just wrap up a special project? Pitch your story to your local media outlets and see if they're interested in covering you. Try newspapers, broadcast news and radio shows.
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    Contact columnists. Some newspapers have columnist who specializes in writing about good deals and new businesses. Try them as a first point of contact. Additionally, look for columnists who reach your niche audience - for example, if you run a fishing tackle shop, get in touch with your local newspaper's outdoors columnist.
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    Work for charity. Many newspapers will print special coverage of charity endeavors, particularly during the holiday season around Thanksgiving and Christmas. Host a small charity drive during which you accept canned food or used-good donations to give to your local shelters or assistance organizations. Contact the newspaper regarding the event and mention that your business is sponsoring it. For even better publicity, offer a discount to customers who bring in an item to donate.

Building Connections

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    Rely on word-of-mouth. Offer a discount or a freebie to current customers who send you referrals. You could hand out specialized referral cards for them to give to new customers.
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    Build alliances. Team up with other businesses that offer complementary services and refer customers to one another. For instance, if you sell greenhouses, network with fertilizer suppliers and floral shops.
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    Host seminars, workshops and other educational events. If you own a space that can accommodate several people at once, consider hosting an even to help familiarize people with your product. For instance, wine shops can host tastings and craft stores can host workshops on any number of crafting techniques.